3 End of Year Marketing Ideas to Boost Your Business

 

Small businesses can capitalize on the end of the year promotions and get creative. Small business can have the advantage to roll out promotions and marketing because of the less amount of red-tape to get programs approved and able to roll it out immediately.


Take advantage of the end of the year with these marketing ideas to help boost sales and increase branding.

 

Create promotion bundles via Store Hub

 

A super effective promotion strategy is having bundle packages! 

 

This means combining several products and selling them as a bundle, instead of charging separate prices for each item. Typically, items in a bundle complement one another. 

 

Why?

 

The goal is to entice customers to buy everything at once, rather than each item individually. 

 

For example, a makeup bundle could include eye-liner, mascara, foundation and skincare products. 

 

So for your end-of-year promotion, pack together holiday-themed items and offer them at a discounted price. 

 

This can easily result in more compulsive buys! 

 

Run an Inspiring Quotes Contest via Shane Barker

 

New Year’s Day is also the day when people make New Years resolutions. Many people make resolutions at the beginning of the New Year. While the resolution of every person is unique, each resolution needs inspiration.

 

One of the best New Year's marketing ideas is to run an inspiring quotes contest.

 

During the contest, you can ask your customers to share a quote that inspires them. A great place to host this contest would be on social media. It will help generate buzz for your New Year announcements if any.

 

You can ask fans to share their quotes and messages on all social media channels. Additionally, you can come up with a unique branded hashtag as well. This can further help increase brand awareness.

 

What’s more?

These quotes can also become valuable resources for your brand as you can create content around them too.

 

Ask customers to get as many likes, comments, and shares on their posts with the quote and use these metrics to select the winners. Based on the engagement, you can then give them cool prizes. You can even ask them to share their experience of the contest with you and post that on social media as well.

 

How to Achieve it:

To monitor mentions, track your hashtags, and engage your customers, use HubSpot Social Media software. It helps you monitor mentions so that you can easily engage in conversations that matter to your brand. 

 

Run after Christmas sales to boost your business via Optimonk

 

After Christmas, ramping up your post-jingle bells’ sale is a great way to sell any overstocked products. Not to mention—it’s an awesome technique to cash in on all of the gift cards people got for Christmas. 

 

For a successful post-Christmas sale make sure shoppers know that you’re selling out all of your seasonal stock. 

 

Blast your sale over social media, across your site with the help of popups, and promote your sale in your email campaigns.

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