OFFER A VIP DISCOUNT CODE
Starting in early October, begin to promote a special VIP Discount for Black Friday only for subscribers. This will help you to tremendously increase your email list while rewarding your existing loyal customers.
Encourage your subscribers to start browsing and saving their favorite items in their shopping cart for easy check out on Black Friday. On Black Friday, blast your VIP discount code and enjoy the online sales! If your store is on Shopify, target customers with items in their checkout or abandoned carts and remind them of their recents saves and interests and encourage checkouts with your code
CREATE MYSTERY CAMPAIGNS
Entice your customers to shop at your store by offering a mystery gift for each paying customer. An example is to gift $25-$35 purchases with a small gift or coupon to use in their next purchase. A $50 or more purchase gives your customers a selection from a mystery box.
You could also use a tool like Scratch-It to create and send interactive mystery discounts that customers have to reveal by digitally “scratching” their screens. It’s like emailing your customers a Black Friday scratch-off coupon. The customer “scratches” the coupon to reveal a discount of 10, 15 or 20 percent. Here’s an example from Forever 21:(Five Stars)
(Photo courtesy of https://blog.fivestars.com/boost-your-black-friday-sales-with-these-5-promotion-ideas/)
MAKE IT A PARTY
(Photo courtesy of https://www.gluestore.com.au/blog/peking-duk-x-glue-store-in-store-event/)
Black Friday is THE BIGGEST shopping day of the year. It's a party! Invite your customers to come by for an exclusive Black Friday in-store event and make it as big, fun and interactive as you can. Add music, promotional freebies and with all your added promos above, you will make an amazing day of sales on Black Friday.
Promote it on social media and encourage customers to share it using a special hashtag to generate more interest about your brand. Have fun with it and enjoy the sales it generates!
"If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value." Guy Kawasaki
Value. We all want our customers to see our businesses, services and products as valuable. But how?
Some customers purchase from you because of price. You may be the lowest compared to your competitors. Other customers might purchase from you because you offer the best service. Price may be higher than your competitors but your service far exceeds the rest.
In examining your business, ask yourself, what value to you want your customers to receive? Check out these steps below to determine what kind of value your business offers your customers.
Price Leader vs. Service Excellence
Walmart is a renowned price leader. Amazon is right there with it. This means they hold such power in pricing that other stores have almost no choice than to keep their prices at their price structure or lower to attain customers.
According in Investopedia, " Price leadership is when a leading firm in its sector determines the price of goods or services. This can leave the leader's rivals with little choice but to follow its lead and match the prices if they are to hold onto their market share. Alternatively, competitors may also choose to lower their prices in the hope of gaining market share.
Do your customers find value in your brand because your offer the lowest prices? Is that the value you offer to your customers?
Service Excellence has a little bit of different approach in value. The value isn't in the low price, but the experience. You may be solving a problem, making life easier, helping to reach goals. Has anyone ever hired a personal trainer?? NOT CHEAP! But people who pay for a personal trainer pay for the special one-on-one attention versus $30 a month at a gym where they don't know how to use the equipment.
Know Your Customers
Creating value starts with understanding and knowing your target customers. Knowing your cutsomers isn't just a vague overview. You need to know their goals, desires, concerns, lifestyles, etc. This will help you determine what they want and what they're willing to pay for.
"Consider Southwest Airlines. In 1973, Southwest cut its fares between Houston and Dallas in half in a price war with competitor Braniff International Airways, a move that threatened to bankrupt the upstart airline. Worse, the low fare didn’t draw large numbers of flyers.
Why? Because flyers between Houston and Dallas didn’t care about price. Most were corporate executives who didn’t even handle their own bookings. What they cared about was luxury.
Eventually, Southwest realized its mistake. It bumped airfares back to $26 a ticket and offered a complimentary bottle of Chivas Regal to each passenger. Executives, suddenly able to expense flights and get free liquor, swarmed to Southwest" (All Business)
Always Improve Customer Satisfaction
There is nothing more golden that happy, satisfied customers. Creating quick and easy surveys online on a regular basis helps you to understand their needs and wants and implement to give it to them. It's also a great opportunity to monitor your brand's identity in the marketplace.
In retail settings, always have training and management mentoring to staff to keep customer service at it's highest level possible.
All of these combined will give your customers such a positive overall experience with your brand on and offline.
You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or rewards for brand engagements." (Entrepreneur)
The Real Value
The real value of promotional products for your brand is it's longevity. A power bank with your logo on it lasts much longer than an instagram post that will be forgotten the next day...next week if you're lucky.
Find a useful product that you know will your customers can relate to and remind them everyday about your brand by adding you logo with art, a quote, a cartoon.. whatever you want that fits your message. And they will remember you.
According to the Sustainable Products Corporation, sustainable products “provide environmental, social, and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposal.”
Best of all, sustainable items can be branded with your company logo, just like any other promotional product.(Delta Marketing Group)
This year PSI's managing director Michael Freter defined latest megatrends:
“There’s an unmistakable trend towards sustainability and high-quality products”
Update Your Company's Green Marketing Strategy
By promoting your brand with eco friendly promotional products, your company is taking part in a revolutionary movement that defines this generation. Decrease your company's ecological footprint and increase brand awareness with sustainable promotional products you can feel good about giving away. (Delta Marketing Group)
We are your partners in success!
These findings demonstrate just how much of an impact and how effective promotional products can be to increase awareness, generate goodwill and improve sales leads.