According to the Sustainable Products Corporation, sustainable products “provide environmental, social, and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposal.”
Best of all, sustainable items can be branded with your company logo, just like any other promotional product.(Delta Marketing Group)
This year PSI's managing director Michael Freter defined latest megatrends:
“There’s an unmistakable trend towards sustainability and high-quality products”
Update Your Company's Green Marketing Strategy
By promoting your brand with eco friendly promotional products, your company is taking part in a revolutionary movement that defines this generation. Decrease your company's ecological footprint and increase brand awareness with sustainable promotional products you can feel good about giving away. (Delta Marketing Group)
We are your partners in success!
These findings demonstrate just how much of an impact and how effective promotional products can be to increase awareness, generate goodwill and improve sales leads.
Unique Promotional Products Will Utilize the Law of Reciprocity
When you learn about the law of reciprocity, the benefits of branded giveaways will become clear. In simple terms, people feel the need to return acts of kindness, and giving products away is a powerful method that can create and strengthen customer loyalty. If you would like to get the most from this approach, ensure that the item you give to your consumers is valuable, and reminds them of the positive experience they had engaging with your brand at the event, and you will be pleased with the outcome. (Anthem Branding)
Experiential – Let's Get Physical… Pop-Ups, Events, Activations
Consumers who increasingly seek engaging, two-way brand conversations increasingly turn to ad blockers to defend against the onslaught of irrelevant targeted messaging. Over ninety percent of people feel digital ads have become more intrusive over the last two years; researchers estimate that $7+ billion of digital ad spent has been wasted. Add to this the heated conversation regarding ad fraud, fake news, and poorly targeted ads, and there’s little wonder why consumers increasingly tune out brand talk.
Smart marketers are moving beyond traditional publicity-oriented stunts to a focus on scalable, measurable brand promotions, especially temporary brick-and-mortar or hybrid digital, pop-up activations to encourage interactive consumer/brand experiences with the goal of establishing new or cementing existing relationships. Emotional connections with consumers built around experiences – whether in support of a product introduction, exclusive offers, one-on-one engagement, or community bonding – engender levels of meaning not possible with digital ads. Add in the opportunities for engaging with new fans, along with the ability to re-engage with and energize one’s customer base, and the power of experiential becomes obvious. (Branding Mag)
Stop thinking of your promos just as cheap mass giveaways. Yes, there will always be a place for that. But elevate your branded products marketing by thinking EXPERIENCES. Use promo products as a way to enhance and elevate an experience.
People won't always remember what you gave them, but they will always remember how you made them feel.
How to keep your client's interest and continued loyalty to do business with you.
In this industry, free samples are key. Nothing can sell promos more powerful than brands seeing their logo imprinted on promo products with their own two eyes. But, it can feel daunting knowing that you're eating the cost. Is it worth it? Is there real ROI? Just as you continue to educate the end-user of why they should buy promotional products to keep consumers interested, why wouldn't you adapt the same principle to keep your clients interested in your business??
Free Samples Play on the Rule of Reciprocity
This phenomenon is called reciprocity.
This is exactly what happens when your business offers free samples to customers. In exchange for receiving something from you, they feel compelled to do something “nice” in return — like purchase a product as a “thank you” for getting to try a sample.
Joe Pinsker reported on this psychology and how it impacts shoppers at Costco, a retailer that is well-known for its generous and widely-available samples.
While shoppers might feel obligated to give your brand something once they receive a product sample, Pinsker also noted that another pressure that might be at play when you give away things for free.
A study he quotes in his piece for The Atlantic suggests that “samplers with a heightened awareness of the presence of others at the sampling station may feel a level of social ‘pressure’ to make a post-sample purchase.”
In other words, it might be guilt that people feel instead of the desire to reciprocate. Either way, the psychology of offering customers a taste of what you’re selling works in your favor. (Shopify)
Do Free Samples Increase Sales??
Just as promo products work for end-users, they will for you too.
The first one is that by offering a quality product as a free sample, it makes the rest of your inventory look good. If your product is of low quality, it’s unlikely that consumers will be interested in spending money on your products in the future.
Second, if you’re entering the marketplace with a unique product – one that may be difficult to describe – giving free samples will help your potential audience get a taste of the product. (Upserve)
Have a Plan
One thing is for sure. Free samples can get expensive. You know it as much as we do. So it's best to always have a clear and concise plan of how you're going to use your free samples to boost sales and target clients.
Try incorporating these simple steps into your everyday sales process, and you will not only create a stronger sense of urgency among your prospects, but help build the trust, rapport and satisfaction that will ultimately make the buying journey a success for all parties involved.
What tips do you have to share about creating a sense of urgency to your clients?
- The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
Brand identity goes beyond a great logo or image. It is also in the promotional products that the brand chooses to promote themselves that keeps them at the forefront of consumer's minds, which then converts to sales. Although people tend to forget the billboard they saw on the way to work or the ad they read in a magazine yesterday, people rarely forget the business that gave them a premium promotional product.
Pens and mugs get shoved in the back of drawers and cupboards. Although effective in brand awareness for many years, premium products are ones that have immense gift value, perception of quality and drives harder to create loyalty and sales with those who are gifted with the items. They know they are receiving something special and out of the norm, and they will immediately become a captive audience and influencers for the brand.
Use Promotional Items As Business Cards
Premium Business Card USB's gives your clients' business dual purpose. Add a great image with company info and this business card is a definite upgrade and value with USB capability.
Use a premium promo item to incentivise larger sales at retail, subscribing to a newsletter, attending a sponsored event or opting in for a service.
Upgrade Everyday Products
When it somes to tech products, people use their phones, laptops and tablets everyday. Smartphones have multiple purposes for emails, music, video and actual talking to other people. Select custom premium earbuds, 3D customized power banks to charge devices and cool gadgets as accessories to their phones as premium gifts.
Gift Useful Items
Not surprisingly, the premium promo products most valued by recipients were that were deemed to be most useful. You and your clients have a lot of room for creativity with tech items, especially with customizations. And tech products are the most useful promo products as technology is part of everyone's daily lives, young or old and crosses economic classes.
When pitching tech promo products, it's important to highlight relevant and useful items.
In the United States, most adults own at least one technology device. 77% own smartphones, 73% own desktops or laptops and 53% own tablets. Your clients can enhance these products, protect them, add to them at the same time displaying their logos.
By sharing these studies, your clients will be on their way to an incredible high level of brand exposure and your sales success!
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